• Medicaid | The Lived Experience

    Project Case Review



    Presentation by Jay Jefferson and Miriam Harmatz

    August 10, 2021




    Project Background

    The Florida Health Justice Project's (FHJP) STORIES website, which provides visitors an intimate glimpse of the trials and tribulations of vulnerable Floridians facing healthcare barriers, served as the foundation and starting point in constructing our new Medicaid | The Lived Experience (LE) Project.




    The original STORIES Project focused on written narratives and images of individuals dealing with Florida’s healthcare barriers and injustices, such as the lack of Medicaid expansion.




    The LE Project, which is fully integrated with the original STORIES Project, focuses on the importance of Medicaid, as well as specific barriers linked to advocacy issues, which FHJP is addressing. The LE Project utilizes video testimonials as well as written narratives.


    Project Structure

    The LE Project shares STORIES of those Floridians in the state’s major Medicaid coverage groups, and each coverage group has its own landing page: children, former foster care children, pregnant women, low-income parents and seniors/people with disabilities.


  • Each landing page has “assets”, which include storytellers sharing their experience and feelings, as well as supplemental materials that are related to current advocacy efforts and help explain issues impacting each coverage group. This allows us to:

    • Educate the public, the media and policymakers in understanding how important Medicaid is for Floridians and their families.

    • Illustrate how Florida’s Medicaid policies are impacting individual Floridians and their families.

    • Integrate STORIES into needed advocacy efforts, e.g. administrative advocacy and comment letters.





    Design Elements

    In constructing the design of the LE Project webpages, we wanted to ensure the content connects with the visitor on an emotional level as well as inspires a call-to-action.




    Achieving this objective requires building page elements that weave together seamlessly to provide an accurate depiction of the importance of Medicaid, as well as clearly presents the types of barriers experienced by some Floridians seeking necessary care.

    Page Structure and Navigation

    Ease of navigation on a website is a major factor in determining the amount of time spent by visitors. Additionally, carefully planning the flow of content within a page can greatly impact the level of visitor engagement. 


    See Example

    Visual Hierarchy

    A fundamental concept in content design is the idea of visual hierarchy - the order in which a user processes information on a webpage. These elements include varying font sizes for titles and headers, various color palettes for content sections, visual images and their placement on the page. 


    See Example


    Page Assets

    These elements can take the form of webpage graphics; story narratives with photos, audio and/or videos; resource/reference materials; issue briefs, demand letters; comment letters; and earned media. 


    See Example





    Project Objectives:

    Empowerment, Education & Advocacy

    Engagement is the starting point in achieving the LE Project's objectives, and the level of engagement experienced by visitors to a webpage is impacted by overall design and meaningful assets. These assets inform viewers on issues impacting health and racial justice as well as illustrate how story sharing is core to education and advocacy.

    Demand Letters

    See Example


    Comment Letters

    See Example



    See Example


    Fact Sheet/Issue Briefs

    See Example


    Informational Consumer Videos

    See Example


    Soapboxx Testimonial Videos

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    Soapboxx Videos and Social Media Marketing

    By creating our own Soapboxx landing page, which details step-by-step instructions for creating a video testimonial, FHJP is able to effectively utilize this webpage for recruiting possible participants, in addition to providing clear and concise information on the video recording process.

  • Utilizing a page layout design that incorporates a multitude of images/photos as well as varying, easy to read text blocks helps to encourage potential video testimonial participants.



    Tagline & Tagline Integration

    "Lights, Camera, Advocacy!" is the tagline that FHJP has created to help promote our Soapboxx video testimonials. We have integrated the "Lights, Camera, Advocacy!" tagline into the intro of each of our video testimonial submissions as well as into our social media posts promoting these videos. 


    Customized Video Testimonials

    The raw video footage is downloaded from the Soapboxx interface and is skillfully edited using high-end, industry-leading software. The aesthetic of our video testimonials is further enhanced with the inclusion of customized graphics and improved caption narration. 


    See Example


    Twitter and Facebook Promotion

    The social media marketing assets created to promote the video testimonials, incorporate the same "Lights, Camera, Advocacy!" tagline utilized in the intro of the videos. This consistency helps to reinforce the LE Project's brand recognition and campaign awareness with our website visitors and social media followers.   


    See Example

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    Project Management

    Constructing the webpages for the LE Project was the first part of our work. The second component is the critical task of asset development tracking and case management, which relates to the development of each storyteller’s narrative and/or video as well as maintaining logs that detail the storyteller's contact information, contain their consent forms and track all communications/correspondences between team members and the storyteller.




    Our community outreach to acquire testimonials from Floridians relying on Medicaid has resulted in the posting of 28 videos to date (as of 08/10/2021). The management of these video submissions requires an efficient means for tracking their progress through the production cycle, which entails many phases of development in order to achieve the end result of being posted onto a LE Project webpage. FHJP uses Google's cloud-based worksheet app, Sheets, to track the development of the video submissions. Click on the images below to view screenshots of our use of Google Sheets.




    To accomplish the task of efficiently tracking case management details, FHJP utilizes a cloud-based, project management software called Airtable, in tandem with Google Docs and Google Drive. Click on the images below to view screenshots of our use of Airtable.